Case Study: Alkemics achieves faster customer activation and 64% webinar participation with Livestorm

Alkemics Turn Clients into Product Champions with Livestorm

Alkemics is a Paris‑based digital collaboration platform that helps brands and retailers share product data. Facing the need to train customers at scale, Marketing Manager Lucas Demange sought a simple, webinar‑ready solution because their previous tool couldn't reliably share presentations, record sessions, track attendance, or keep attendees muted. They chose Livestorm’s browser‑based webinar platform to deliver customer training efficiently.

Livestorm delivered an easy‑to‑use webinar solution with customizable landing pages, registration widgets, analytics and integrations (connected to Salesforce via Segment) that sends registration and attendance data to Alkemics’ tools. Since adopting Livestorm Alkemics has driven hundreds of registrants with a 64% participation rate, boosted adoption velocity (users create product pages faster after training), and benefited from higher attendance rates (Livestorm typically yields 45–50% vs ~30% market average); the support team also adopted the platform quickly.

Alkemics

Lucas Demange

Marketing Manager