Case Study: Ahlstrom-Munksjö achieves modernized marketing and 700+ engaged niche attendees with Livestorm

Ahlstrom-Munksjö Reinvented Its Marketing Efforts Using Livestorm

Ahlstrom-Munksjö, a global leader in sustainable fiber-based solutions, faced the challenge of reaching a highly technical, niche audience for its coated abrasives business after relying on traditional trade shows and printed communications. Marketing Specialist Estelle Seibert sought a modern, scalable way to deliver value-added, technical content online and selected Livestorm’s video engagement platform to run targeted webinars and virtual events.

Using Livestorm, Ahlstrom-Munksjö launched the Coffee Break Sessions (63 private webinars with 400 attendees from 28 countries over seven months) and the DediCOATED 3.0 virtual trade show (337 attendees from 35 countries in two weeks), totaling over 700 engaged participants in a year. Livestorm’s features — customizable emails and follow-ups, chat and Q&A, private questions, and recordings for evergreen lead gen — enabled interactive, targeted outreach and measurable global reach.

Ahlstrom-Munksjö

Estelle Seibert

Marketing Specialist