Case Study: Original Grain recovers $890K in revenue with LiveRecover

Original Grain's Valentine's Day Sale Performance with LiveRecover

Original Grain, a company that creates premium watches from reclaimed materials, faced the challenge of online shoppers hesitating at checkout because they couldn't physically engage with the product. Standard automated cart recovery emails failed to convey the unique stories and craftsmanship behind their high-value items, especially during key sales periods like Valentine's Day.

LiveRecover provided a solution by training its agents to become brand storytellers. These agents personally engaged with shoppers via SMS, explaining the heritage of the watches and offering gift advice. This human-powered approach recovered $890,000 in revenue for Original Grain and achieved a 22% recovery rate on abandoned carts, significantly outperforming during the Valentine's Day sale.

Original Grain

Nate Lagos

Director of Growth and Marketing