Case Study: Nuuds recovers 7,700 carts with LiveRecover

How Human-Powered SMS Helped Nuuds Recover 7,700 Carts

Nuuds, a direct-to-consumer apparel brand, faced a challenge with their abandoned cart recovery. Their automated SMS and email reminders felt too transactional and failed to address customers' needs for reassurance on sizing and trust. They partnered with LiveRecover to find a solution that could recover carts while maintaining their unique, conversational brand voice.

LiveRecover implemented its human-powered SMS service, connecting real agents with shoppers for personalized, confidence-boosting conversations. This approach recovered 7,700 carts in under a year, achieving a 20% recovery rate. The solution from LiveRecover significantly improved customer retention and sentiment, strengthening overall brand loyalty.

Nuuds

Hannah Csontos

Head of Customer Experience