Case Study: GLD drives $26.5M in recovered revenue with LiveRecover

How GLD Humanized Checkout and Drove Over $26 Million in Incremental Revenue With LiveRecover

GLD, a lifestyle jewelry brand, was struggling to recover sales from shoppers who abandoned their checkout after providing a phone number but not opting into marketing SMS. Their automated flows felt transactional and missed a human connection, leaving a significant portion of potential revenue unreachable. They engaged the vendor LiveRecover to address this challenge with their person-to-person outreach service.

LiveRecover's solution used real agents to engage customers in GLD's brand voice, offering personalized help or incentives. This approach provided a new channel that complemented their existing SMS program without overlap. The implementation by LiveRecover was seamless and delivered fast results, driving over $26.5 million in incremental revenue and handling 1.7 million conversations.

GLD

Sammy

Director of Retention Marketing