Case Study: NIVEA achieves 22x more comments with LiveReacting

NIVEA - Customer Case Study

The skincare brand NIVEA partnered with the vendor LiveReacting to boost engagement for its seasonal "24 days of giving" Christmas campaign. The challenge was to create an interactive and festive online event that would encourage audience participation over the holiday period.

LiveReacting’s solution was to host a daily live video contest where followers could win gifts by tagging the person they wanted to give the present to. This interactive format drove significant results, with each live video receiving up to 11,000 views. The campaign was a major success for engagement, with LiveReacting noting these videos received 22 times more comments than NIVEA's other video content.

NIVEA