Case Study: Huawei Achieves 50K Views and 500+ Reactions with LiveReacting Countdown Clock

Huawei - Customer Case Study

The customer Huawei worked with LiveReacting to promote its "Take your happiness" campaign. The challenge was to create engaging online activation for a campaign centered around an AI-powered Christmas tree that changed colors based on user-submitted emotions.

LiveReacting provided a countdown clock to support the campaign, which encouraged users to send in selfies for a chance to win prizes. This solution from LiveReacting helped the campaign video achieve nearly 50,000 views and over 500 reactions, successfully driving significant user engagement.

Huawei