Case Study: AirAsia drives 100K views and 60X more comments with LiveReacting

AirAsia - Customer Case Study

AirAsia used LiveReacting's interactive streaming platform to host a live trivia game. The airline leveraged the service to boost audience engagement and promote its destinations during a promotional event.

The solution involved using LiveReacting's Trivia Game template, which was hosted live on Facebook. The stream was a major success, garnering 100,000 views, 4,000 reactions, and 413 shares. Crucially, LiveReacting helped the broadcast receive 60 times more comments than the airline's other video content.

AirAsia