Case Study: Whirlpool reaches 5x more shoppers with LiveRamp

Whirlpool reaches 5x more shoppers with LiveRamp

Whirlpool, a major home appliance company, faced the challenge of leveraging its rich first-party data to expand its KitchenAid direct-to-consumer business. They needed to connect siloed shopper data across internal teams and brands to unlock personalized customer experiences and reach new audiences without directing business away from their retail partners. To address this, they partnered with vendor LiveRamp.

Using LiveRamp's RampID and data collaboration solutions, Whirlpool connected and enriched its first-party data. This enabled the KitchenAid team to achieve an unprecedented 5x greater reach to addressable audiences, remove over 200,000 duplicated records, and realize more efficient media spend with reduced acquisition costs. The successful pilot with LiveRamp provided the necessary stakeholder buy-in for Whirlpool to extend data collaboration across all its brands.

Whirlpool