Case Study: United Airlines achieves deeper traveler personalization with LiveRamp

United Airlines unifies 50,000+ employees’ traveler insights with LiveRamp

United Airlines, a major airline, partnered with the vendor LiveRamp to address the challenge of unifying fragmented traveler touchpoints. Their goal was to turn these rich traveler insights into personalized experiences to deepen customer loyalty and create more value for their brand partners through their Kinective Media airline media network.

The solution implemented by LiveRamp provided a framework for the media network, enabling seamless personalization across all touchpoints from booking to boarding. According to their Director of Strategic Partnerships, LiveRamp is used in every pillar of their operation, allowing them to understand their partners better, expand their business, and reach high-value audiences with relevant messages at the right moment.

United Airlines