Case Study: Trebel Music achieves higher mobile revenue with LiveRamp Authenticated Traffic Solution

Trebel Amplifies Mobile Revenue with LiveRamp’s Authenticated Traffic Solution

Trebel Music, the innovative on-demand music download and discovery platform from M&M Media Inc., wanted to improve monetization of its mobile inventory. The company faced challenges around increasing eCPM and improving fill rates to maximize ARPDAU on Android, and partnered with LiveRamp to use its Authenticated Traffic Solution (ATS).

LiveRamp implemented ATS so Trebel could pass RampID envelopes into its programmatic bidstream and better monetize authenticated traffic. The results were strong: Trebel reported a 130% eCPM uplift and a 15–20% increase in Android ARPDAU in the U.S. versus the prior year, with the company noting the integration was seamless and delivered immediate returns.

Trebel Music

Shaun Ferreira

Head of Ad Operations