Case Study: ThirdLove drives incremental growth with LiveRamp cross-screen measurement

ThirdLove Pinpoints Incremental Value With Cross-Screen Measurement

ThirdLove, a fast-growing direct-to-consumer underwear brand, partnered with LiveRamp to better understand the incremental value of television in its marketing mix. Using LiveRamp’s Data Plus Math cross-media measurement and analytics solution, ThirdLove wanted to connect TV exposure to key business outcomes like site visits, search activity, and purchases so it could justify greater investment in TV alongside its digital and social campaigns.

With LiveRamp, ThirdLove measured network, creative, and daypart performance and saw clear incremental impact from TV across channels. The brand found that more than 20% of conversions previously credited only to search were actually driven by TV exposure first, that its target audience was over 40% more likely to visit the online store after seeing a TV ad, and that site engagement such as Fit Finder completions also increased. LiveRamp’s measurement helped ThirdLove confirm it was meeting ROAS goals and supported increased TV investment in future media plans.

ThirdLove

Megan Seman

Senior Growth Marketing Manager