Case Study: Target drives better media performance and innovation with LiveRamp

Target’s Retail Media Network Partners with LiveRamp to Drive Collaboration and Innovation

Target’s retail media network, Roundel, wanted to deliver more relevant media experiences, stronger performance, and future-proof its advertising operations as third-party cookies faded. To do that, Target partnered with LiveRamp to find a best-of-breed data collaboration and identity solution that could help activate its first-party data across the digital ecosystem.

LiveRamp implemented RampID and conversion APIs (CAPI) for Target’s Roundel, enabling privacy-centric audience connectivity, measurement, attribution, and campaign optimization across onsite and offsite channels without reliance on cookies. The result was improved collaboration with brand partners, stronger audience reach and measurement, and a media network that is well positioned for cookie deprecation, helping Target and its advertisers drive better performance and innovation.

Target

Guthrie Collin

VP of Product