Case Study: Tailored Brands achieves higher ROAS and better personalization with LiveRamp

Tailored Brands boosts ROAS 26% with LiveRamp

Tailored Brands, a major retailer known for brands like Men’s Wearhouse and Jos. A. Bank, faced challenges with siloed customer data and complex measurement. This made it difficult to create cohesive customer profiles and optimize campaigns across online and offline channels. They partnered with LiveRamp to unify their data and gain better insights.

Using LiveRamp's identity infrastructure and Conversions API (CAPI) Hub, the retailer connected data across platforms like Meta and TikTok. This solution provided Tailored Brands with real-time performance insights and optimization. The results were significant, including a near doubling of customer match rates on Google, a 75% increase in Meta campaign reach, and a 26% higher ROAS for Men’s Wearhouse. LiveRamp enabled precise attribution and helped drive a substantial increase in conversions and revenue.

Tailored Brands