Case Study: Snap achieves scalable clean room collaboration for advertisers with LiveRamp Quick Start Media Insights

Snap, Inc streamlines clean room collaboration with LiveRamp’s standardized use cases

Snap, Inc. sought to streamline data collaboration and measurement for its advertisers but faced complexity in doing so across different publisher environments. To address this challenge, Snap partnered with LiveRamp to implement its Quick Start Media Insights solution for the LiveRamp Clean Room.

LiveRamp provided a standardized clean room solution that simplified collaboration for advertisers using RampID. This delivered out-of-the-box use cases for match testing, audience profiling, reach analysis, and attribution, enabling Snap to offer actionable insights at scale. The partnership with LiveRamp allowed Snap to build trust with advertisers, demonstrate value, and lay the groundwork for continuous innovation through a frictionless and responsible data collaboration framework.

Snap, Inc