Case Study: SiriusXM Media amplifies audio advertising with LiveRamp Clean Room

SiriusXM Media launches the first audio clean room with LiveRamp for 5,001-10,000 employees-scale campaigns

SiriusXM Media faced the challenge of evolving audio advertising from static to strategic. Advertisers needed more than just listener reach; they required clarity, precision, and performance measurement across satellite radio, streaming, and podcasts. To address this, SiriusXM Media partnered with vendor LiveRamp to leverage its RampID and clean room capabilities.

LiveRamp implemented a solution by launching the first clean room purpose-built for the audio market. This enabled secure data collaboration for targeting, measurement, and analytics, allowing brands to scale campaigns without a loss of reach. The partnership helped SiriusXM Media uncover audience insights and performance metrics to optimize campaigns and improve ROI for advertisers.

SiriusXM Media