Case Study: Prisma Media boosts inventory value and CPM with LiveRamp Authenticated Traffic Solution

Prisma Media boosts CPM by 20% with LiveRamp

Prisma Media, a leading French magazine and digital press group, faced the challenge of signal loss and the decline of third-party cookies, which complicated audience targeting and measurement for its advertisers. To adapt to these industry changes and provide more value, Prisma Media partnered with LiveRamp to implement an authenticated identity strategy to achieve omnichannel personalization.

Using LiveRamp’s Authenticated Traffic Solution, Prisma Media was able to unify its authenticated audiences across its ecosystem. This solution bridged data gaps between audiences and channels, leading to a 20% increase in winning bid CPM and a 10% increase in fill rate due to greater advertiser demand for its now more addressable inventory.

Prisma Media