Case Study: Pinterest deepens brand partnerships and improves measurement with LiveRamp

Pinterest Demonstrates Business Value and Deepens Brand Partnerships with Data Collaboration

Pinterest, a platform for creative inspiration, faced the challenge of the impending loss of third-party signals, which the digital advertising industry relied on for ad relevance and measurement. This change threatened Pinterest's ability to protect user privacy and continue delivering effective results for its advertisers. To address this, Pinterest turned to its partner, LiveRamp, to pilot a new privacy-centric solution.

LiveRamp implemented its clean room technology, which utilizes RampID, to create a secure data collaboration environment. This allowed Pinterest and its partners, like Albertsons Media Collective and Mondelēz International, to combine first-party data without sharing personally identifiable information. The results were significant; a six-week campaign for Triscuit crackers saw a 16% incremental lift in sales and a 19% lift in incremental buyers. LiveRamp's solution provided precise closed-loop reporting, proving the true business impact of the advertising and deepening trust with brand partners.

Pinterest

Carrie Sweeney

VP of Retail