Case Study: Omni Hotels & Resorts achieves 4x higher conversions with LiveRamp and Google PAIR

Omni Hotels & Resorts Improves Advertising Effectiveness by 4x Through Data Collaboration

Omni Hotels & Resorts, a travel and hospitality leader with more than 50 hotels and resorts across the U.S. and Canada, wanted to keep delivering personalized advertising as privacy changes and cookie deprecation reduced traditional targeting options. Working with LiveRamp, along with Google Display & Video 360, PMG, and MiQ, Omni looked for a privacy-first way to use its first-party data more effectively.

LiveRamp helped Omni implement Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) using LiveRamp’s Authenticated Traffic Solution to securely reconcile advertiser and publisher data without sharing sensitive identifiers. The result was a 4x increase in conversion rate versus traditional cookie-based CRM first-party audience targeting in Display & Video 360, showing that LiveRamp-enabled PAIR campaigns delivered stronger performance and better use of Omni’s first-party data.

Omni Hotels & Resorts

Andrea DeLeon

Senior Director, Digital Commerce