Case Study: Nordstrom achieves 11% YoY ROAS improvement across programmatic display and video with LiveRamp

Nordstrom - Customer Case Study

Nordstrom partnered with LiveRamp to personalize holiday digital advertising in 2017 by merging real‑time Nordstrom.com data with offline customer insights in a privacy‑conscious way. The challenge was to define accurate prospect audiences and tailor creative messaging while suppressing known customers and employees across Nordstrom’s brands.

LiveRamp used its identity resolution technology (IdentityLink) to onboard and anonymize Nordstrom’s 1st‑party data, suppress existing customers, build look‑alike prospect audiences, and feed programmatic and dynamic creative partners for multivariate testing. The approach produced large engagement lifts (e.g., up to 554% lift between best‑ and worst‑performing creatives for women, a 368% outperform versus control for the top women’s creative, and strong male audience lifts) and delivered an 11% YoY ROAS improvement across programmatic display and video.

Nordstrom