Case Study: Nimbus achieves higher mobile ad revenue with LiveRamp Authenticated Traffic Solution

Nimbus transforms mobile advertising with LiveRamp Authenticated Traffic Solution, boosting engagement and revenue across platforms

Nimbus is a mobile ad platform focused on helping publishers monetize in-app inventory, but they faced the challenge of using user data effectively and responsibly while navigating device and platform fragmentation. To address this, Nimbus worked with LiveRamp and its Authenticated Traffic Solution (ATS) to support privacy-conscious, seamless data sharing across ecosystems.

LiveRamp’s ATS and RampID enabled Nimbus to connect authenticated user data and deliver more relevant ads, improving engagement and revenue for publishers. The results were strong: Nimbus reported a 116% eCPM uplift on iOS overall, multiple Android publishers saw significant gains, and individual apps achieved lifts of over 200% on authenticated iOS inventory and 130% on authenticated Android inventory.

Nimbus

David Leviev

VP Programmatic Product Development / Co-Founder