Case Study: Mohegan boosts advertising effectiveness and omnichannel targeting with LiveRamp

Mohegan boosts advertising effectiveness by 30% with LiveRamp

Mohegan, a gaming and entertainment company, faced the challenge of connecting customer interactions across digital and physical channels to create a seamless and personalized omnichannel experience. To break down data silos and understand player engagement, they partnered with the vendor LiveRamp and implemented its Enterprise Identity solution.

By using LiveRamp's services, Mohegan was able to unify its customer data, enabling smarter targeting and measurement based on player preferences. This solution fostered deeper collaboration between their digital and on-property teams. The measurable impact was significant, as they immediately saw a 30% boost in advertising effectiveness for the same dollar spend after switching to LiveRamp.

Mohegan