Case Study: Mediavine boosts ad revenue with LiveRamp's Authenticated Traffic Solution

Mediavine Builds for the Future and Boosts Revenue with Authenticated Traffic Solution

Mediavine, the largest independent full-service ad management company in the U.S., faced growing signal loss as third-party cookies disappeared across browsers like Safari and Firefox. With its monetization of 10,000 publisher websites and 17 billion monthly ad impressions at risk, Mediavine needed a privacy-centric way to maintain addressability and protect revenue. LiveRamp’s Authenticated Traffic Solution (ATS) was evaluated as part of that effort.

Using LiveRamp’s ATS through Index Exchange, Mediavine enabled authenticated, people-based advertising with RampID instead of third-party cookies or mobile IDs. The result was a 142% increase in CPM for ads using RampID, significantly improving inventory monetization across cookie-restricted browsers and helping Mediavine prepare for a cookieless future.

Mediavine

Phil Bohn

Senior Vice President of Sales and Revenue