Case Study: Lyft turns ride intent into real results with LiveRamp

Lyft reaches 45 million daily riders with LiveRamp

The customer Lyft, a ride-sharing company in the travel and hospitality industry, possessed valuable data on rider intent from its 45 million daily trips. Its challenge was to help other brands leverage these insights to deliver timely and relevant messaging to high-value audiences. Lyft partnered with the vendor LiveRamp to use its data collaboration solutions to connect these ride insights with brands' own first-party data.

LiveRamp implemented a solution that enabled responsible data collaboration. This allowed Lyft to help brands deliver intent-based, sequential messaging to riders in real time. The solution also facilitated collaboration with trusted partners to extend campaigns across the travel ecosystem. Through LiveRamp, Lyft can now connect media exposure to real conversions, driving meaningful outcomes for brands.

Lyft