Case Study: Kimberly-Clark achieves richer consumer insights and 30% FTE time savings with LiveRamp

Kimberly-Clark Fuels Consumer Insights and Innovation with Data Collaboration

Kimberly-Clark, the global maker of trusted personal care products, needed a better way to understand consumers as privacy regulations tightened, third-party cookies declined, and retail data became harder to access. LiveRamp helped address this challenge with a consumer data collaboration strategy built to support privacy-conscious identity resolution, audience modeling, media measurement, and richer consumer insights.

LiveRamp and Kimberly-Clark implemented a flexible data architecture on Google Cloud, centered on BigQuery and LiveRamp’s data collaboration platform, to combine first-party and retail transaction signals for analytics, targeting, and omnichannel measurement. The result was a more transparent and controlled data ecosystem, improved post-cookie activation, and measurable efficiency gains, including 30% full-time-equivalent time savings through streamlined modeling and reporting workflows.

Kimberly-Clark

Jason Niemi

Global Technology Director