Case Study: Infobip achieves AI-ready customer engagement with LiveRamp

Infobip turns a single ad click into a longer customer journey with LiveRamp

Infobip, a global cloud communication platform, faced the challenge of fragmented customer data across isolated campaigns, which prevented a clear view of the customer journey. This data fragmentation meant that AI tools were at risk of amplifying noise instead of building meaningful connections. To address this, Infobip partnered with vendor LiveRamp to find a solution using its Enterprise Identity and RampID products.

LiveRamp's solution involved enriching Infobip's conversational data by tying in-chat authentications and signals to RampID. This provided a unified, people-based view of customers, allowing brands to activate audiences across channels for precise remarketing and collaborate responsibly with other data partners. As a result, Infobip transformed single ad clicks into the beginning of longer, measurable customer journeys, enabling a more consultative approach for brands to improve their communication strategies with real-time insights.

Infobip