Case Study: Indeed expands reach and improves engagement with LiveRamp

Indeed Connects More Job Seekers to Their Next Best Role with LiveRamp

Indeed, the world’s largest job site, needed a way to keep reaching and engaging job seekers as third-party cookies and other traditional identifiers became less reliable. To preserve off-site targeting, campaign measurement, and personalized experiences, Indeed turned to LiveRamp and its identity-powered data collaboration tools, including RampID and AWS-embedded identity solutions.

LiveRamp helped Indeed resolve first-party data to RampID in its cloud environment, activate and measure audiences with advertising partners, and improve privacy-centric, person-based workflows. As a result, Indeed increased its retargeting audience by 54% and improved response rates by 20%, while gaining more accurate measurement and stronger campaign performance.

Indeed

Paul Bloom

Senior Product Manager, Reach Team