Case Study: Microsoft Advertising drives personalization and measurement with LiveRamp Clean Room

How Microsoft Advertising Drives Personalization and Measurement with the LiveRamp Clean Room

Microsoft Advertising, part of Microsoft, needed a privacy-focused way to collaborate with advertisers while improving personalization, measurement, and insights across channels including search and CTV. To address this challenge, Microsoft turned to LiveRamp and its clean room solution to enable secure data collaboration built on trust.

With LiveRamp’s clean room, Microsoft Advertising created a multi-cloud collaboration space that strengthened trust, safety, and data ethics while improving targeting and cross-media measurement. The solution gave Microsoft greater visibility into the metrics that matter most to brands and enabled richer analysis and insights, helping the company collaborate with advertisers more confidently and effectively.

Microsoft

Lynne Kjolso

VP, Global Partnerships & Retail Media