Case Study: ASICS achieves optimized ad spend and increased global sales with LiveRamp Clean Room

How ASICS optimized spend and powered growth via incrementality insights derived from measurement and experimentation

ASICS, a global sports and apparel brand, faced difficulty attributing conversions across numerous online and offline channels—particularly when customers interacted with Google and Facebook—so traditional MTA and MMM approaches didn’t provide the certainty needed to optimize media spend. ASICS selected LiveRamp and its LiveRamp Clean Room to pursue a tailored incrementality and experimentation program across geographies.

LiveRamp implemented a multi‑geography incrementality testing program (Europe, US, Australia, Japan), using the Clean Room to create ad suppression sets, run experiments, and produce adjusted return‑on‑ad‑spend reports with channel-level investment recommendations. The LiveRamp solution automated and simplified experimentation, enabled several targeted tests per geography per year, and gave ASICS repeatable, actionable insights to optimize spend, identify incremental revenue streams, and drive increased sales.

ASICS

Ricky Hothi

Digital Marketing Manager