Case Study: Sky Zone Doubles Audience Reach and ROAS with LiveRamp

How Acadia partnered with LiveRamp to rebuild a key client’s segmentation, targeting, and measurement infrastructure

Sky Zone, the US leader in indoor active entertainment, partnered with LiveRamp and agency Acadia to improve marketing performance across digital channels. Because most conversions happened in person at park locations, Sky Zone needed a better way to drive online reach, measure offline activity, and support hyper-personalized birthday party offers with a scalable, future-ready identity and measurement foundation.

Using LiveRamp’s Enterprise Identity capabilities with Snowflake, Acadia rebuilt Sky Zone’s segmentation, targeting, and measurement infrastructure, unified customer touchpoints, and improved audience activation and analytics without data movement. The results included a more than 100% increase in ROAS, 2x audience reach versus cookies, over 20% higher conversion rates on custom landing pages, and a double-digit lift in birthday package sales, helping Sky Zone achieve year-over-year growth.

Sky Zone