Case Study: HomeServe achieves 9K+ contest submissions in under one month with LiveRamp

HomeServe - Customer Case Study

HomeServe, an independent provider of home repair solutions serving over 3.7MM homeowners in the U.S. and Canada, needed to rapidly drive entries to its "Home is Where the Heart Is" home makeover sweepstakes within a registration window of less than three months. To reach qualified homeowners efficiently, HomeServe and agency Garfield Group turned to LiveRamp and its Data Store to access verified third‑party audience data for Facebook.

Using LiveRamp’s Data Store audiences and LiveRamp’s Facebook integration—specifically five “Length of Home Ownership” segments—the campaign generated more than 9,000 contest submissions in under a month, achieved a $0.27 cost per acquisition (a 165× improvement vs. Facebook’s $44.66 benchmark), and delivered a 5.2% post‑engagement rate (an 86× improvement vs. Facebook’s 0.06% benchmark). LiveRamp’s precise targeting helped HomeServe efficiently reach homeowners likely to be in-market for remodels and informed future cross-channel data strategies.

HomeServe