Case Study: Hill's Pet Nutrition achieves measurable growth with LiveRamp

Hill's Pet Nutrition boosts new-buyer conversions by 150% with LiveRamp

Hill's Pet Nutrition, a global leader in pet food and a part of Colgate-Palmolive, faced the challenge of connecting its advertising to sales and measuring the impact of its growing media investments. With an incomplete view of the customer journey from first-party data alone, they struggled to optimize campaigns and prove the value of their marketing spend as they worked to reach new generations of pet owners.

By implementing LiveRamp's Cross-Media Intelligence and Clean Room solutions, Hill's gained a unified, deduplicated view of media performance across over 15 partners. This allowed for powerful data collaboration with retailers and third-party providers to identify new customers and connect advertising to sales. The results were significant, with one initiative driving a 150% increase in new buyer conversions and providing the team with unprecedented visibility to make smarter, faster optimization decisions.

Hill's Pet Nutrition