Case Study: Hershey raises the bar on media measurement with LiveRamp

Hershey Raises the Bar on Media Measurement

Hershey, the iconic chocolate and snack company, needed a better way to measure and optimize advertising across its 90+ brands. With limited first-party data, overlapping audiences across brands, and growing investment in retail media networks, the company turned to LiveRamp and its Clean Room solution to improve portfolio-level media planning, data collaboration, and measurement.

Using the LiveRamp Clean Room, Hershey connected data across clouds and clean rooms to understand customer overlap, unlock more value from first-party and partner data, and build dashboards for retail media performance. LiveRamp helped Hershey improve campaign efficiency, increase ROAS, and create a more complete view of ad performance across channels, enabling better decisions and stronger retailer and agency collaboration.

Hershey

Kyle Shank

Head of Media Technology, Analytics, and Operations