Case Study: a leading health and fitness company achieves 2X higher ROAS with LiveRamp Authenticated Identity Infrastructure

Health and Fitness Technology Brand Achieves 2X Higher ROAS Using LiveRamp Authenticated Identity Infrastructure

A leading health and fitness technology company worked with LiveRamp to prepare for a post-cookie advertising environment. The brand wanted assurance that it could still reach high-value audiences and measure campaign outcomes effectively, especially for a seasonal Father’s Day campaign, while using LiveRamp’s Authenticated Identity Infrastructure and an integrated partner in the programmatic ecosystem.

LiveRamp helped the company’s media agency run a test comparing cookie-based targeting with cookieless targeting using the same audience definition. The LiveRamp approach delivered 2X higher ROAS, reduced CPPV by 34% versus the cookie control group, and increased AOV by 13%, showing that LiveRamp could deliver stronger performance and fully measurable impressions without third-party cookie syncs.