Case Study: Giant Eagle unifies and measures ad performance across channels with LiveRamp

Giant Eagle Unifies and Measures Ad Performance Across Paid and Owned Channels

Giant Eagle, the Midwestern grocery, fuel, pharmacy, and convenience retailer, wanted a better way to quantify and organize campaign measurement for advertisers across its retail media network, Leap Media Group. Working with LiveRamp and its cross-media measurement and analytics capabilities, including RampID, Giant Eagle aimed to create a unified view of customers across paid channels and owned touchpoints like email, app activity, and SKU-level data.

LiveRamp helped Giant Eagle expand its data connectivity and benchmark analysis to connect impressions, email interactions, and sales outcomes across channels. As a result, Giant Eagle gained complete visibility into campaign performance, limited audience overlap, and saw a 48% increase in attributable user interactions across channels, helping improve ad spend optimization and deliver more value to advertising partners.

Giant Eagle

Justin Weinstein

EVP & Chief Strategy & Marketing Officer