Case Study: DICK'S Sporting Goods drives athlete journey insights and retail media growth with LiveRamp

Dick’s Sporting Goods reaches 45 million athletes with LiveRamp

Dick's Sporting Goods, a major US sporting goods retailer, sought to better leverage its rich first-party data from both in-store and online purchases, including its GameChanger app, to evolve from a traditional retailer into a full-fledged sports company. Their challenge was to connect this data to understand and reach athletes across their entire journey, creating more meaningful engagements for their brand partners. To address this, they partnered with vendor LiveRamp and its Data Collaboration Platform.

Using LiveRamp's identity resolution and data collaboration capabilities, Dick's Media connected previously siloed data sources to gain a unified view of athlete behavior. This allowed for precise audience segmentation and targeted advertising across multiple channels. The solution delivered significantly improved campaign performance metrics for brand partners, providing clear attribution from media investments to both online conversions and in-store sales. Vendor LiveRamp enabled Dick's to prove the value of its advertising and create deeper brand loyalty.

Dick’s Sporting Goods