Case Study: Delta Air Lines Achieves Next-Level Personalization with LiveRamp

Delta Air Lines unifies data for 200 million travelers with LiveRamp

Delta Air Lines, a major airline with nearly 200 million annual travelers, faced the challenge of unifying its fragmented first-party data to create a more personalized customer experience. To achieve this, Delta partnered with vendor LiveRamp and its Clean Rooms solution to onboard and activate their data responsibly.

LiveRamp provided a collaborative environment that allowed Delta to connect with strategic partners like Paramount+ and T-Mobile. This solution enabled the delivery of bespoke in-flight experiences, such as curated content and personalized entertainment. The responsible data collaboration helped Delta move toward its ultimate goal of genuine traveler satisfaction, creating "magic" moments for passengers during their journeys.

Delta Air Lines