Case Study: Danone France boosts sales and media performance with LiveRamp data collaboration

Danone Levels Up Advertising Strategy with Data Collaboration

Danone France partnered with LiveRamp to respond to major shifts in consumer behavior during the pandemic. As a global food and beverage brand with limited first-party customer data, Danone needed a way to build a more complete view of its shoppers, improve media strategy, measure advertising effectiveness, and prepare for a privacy-safe, cookieless future.

Using the LiveRamp Data Collaboration Platform with support from analytics partner Numberly, Danone linked retailer and transaction data through RampID, designed audience tests, and optimized campaigns across channels like Facebook and Google Display & Video 360. The result was a 25% incremental online and offline sales lift, a 22%+ increase in visits to Danone product pages on the retailer’s site, and a new, higher-performing audience segmentation strategy that Danone has since built into its marketing operations.

Danone France

Mathieu Lacombe

Head of Media & Digital