Case Study: Costco Wholesale fuels member loyalty with LiveRamp retail media and data collaboration

Costco Wholesale reaches 330,000 members with LiveRamp

The customer Costco Wholesale, a major global retailer, sought to enhance member loyalty and stay relevant in the evolving retail media landscape. Their challenge was to more effectively invest media dollars and make impactful connections with their members by gaining a clearer view of member behavior across channels. They partnered with the vendor LiveRamp to leverage its data collaboration solutions, including clean rooms.

LiveRamp implemented a solution that enabled Costco to activate its first-party data to understand member engagement and personalize messaging across every touchpoint. This allowed for seamless collaboration with partners and helped deliver the right message to the right members at the right time. As a result, Costco was able to build a retail media model grounded in trust, creating new opportunities for brands and suppliers while staying true to its core values.

Costco Wholesale