Case Study: Comcast Achieves Addressable, Measurable TV Everywhere with LiveRamp

Comcast reaches hundreds of millions of viewers with LiveRamp

Comcast, a major entertainment and sports company, faced the challenge of helping advertisers reach audiences effectively amidst the tectonic shift from linear TV to digital and streaming. Advertisers needed fast, accurate, and measurable results on every channel. To address this, Comcast partnered with vendor LiveRamp to unlock addressable and measurable TV advertising everywhere.

LiveRamp's solution provided Comcast with unparalleled addressability and unmatched reach across both linear and streaming platforms. This enabled advertisers to confidently reach the right audiences. The partnership also delivered spot-on measurement for faster campaign optimization and smarter spending, and it explored clean room collaborations to scale high-quality audiences and drive performance outcomes.

Comcast