Case Study: Circana achieves privacy-enhanced data collaboration and improved measurement with LiveRamp

Circana strengthens data collaboration for 5,000-10,000 employees with LiveRamp

Circana, a leader in analyzing consumer behavior, faced the challenge of helping advertisers connect disparate data in a simplified and privacy-enhanced way. Their goal was to assist brands in strengthening first-party data amidst signal loss, enabling performance measurement, and connecting data across the ecosystem. To address this, Circana partnered with vendor LiveRamp and its data collaboration platform.

LiveRamp's solution involved making Circana's deterministic data available within its platform, providing a durable and privacy-centric identifier called RampID. This allowed Circana's customers to use a unified and comprehensive ID to connect data across the ecosystem. The collaboration empowered advertisers to deliver high-value campaign results by proving marketing impact and return on ad spend (ROAS).

Circana