Case Study: Chalice.ai accelerates AI-powered audience activation with LiveRamp

Chalice.ai cuts time-to-launch by 75% with LiveRamp

Chalice.ai, a platform-independent AI media decisioning company, faced significant challenges in harnessing first-party data for custom AI modeling. The process was hampered by cumbersome data movement, extensive manual overhead, and security vulnerabilities, which prevented efficient audience activation and limited competitive advantage for their clients. To overcome this, they partnered with LiveRamp and leveraged its Enterprise Identity solutions, including RampID.

LiveRamp implemented a solution that embedded identity natively within Snowflake to minimize data movement and accelerate time-to-value. Using RampID, LiveRamp enabled secure audience activation across major destinations like Meta and YouTube, while the LiveRamp Clean Room provided a trusted execution environment for model licensing. This resulted in a 75% reduction in time-to-launch for client audiences. The partnership drove measurable client growth, including a 23% lift in foot traffic for UPS and a 6% new-to-brand sales lift for Bayer's Claritin product.

Chalice.ai