Case Study: ASICS achieves global sales growth with LiveRamp Clean Room

ASICS boosts global sales with LiveRamp’s multi-geography incrementality testing

ASICS, a global sports and apparel brand, needed to optimize its advertising spend across numerous online and offline channels. The company found that traditional attribution models could not provide the certainty required to confidently adjust media budgets. To address this challenge, ASICS partnered with LiveRamp and utilized its Clean Room solution to pursue a study of incrementality via experimentation.

LiveRamp's Clean Room provided ASICS with a flexible, tailored incrementality solution that used advanced experimentation techniques. This allowed ASICS to identify incremental revenue streams and understand the true impact of its ad spend across different channels and geographies. The solution delivered an adjusted return on ad spend report with recommended investment changes, enabling ASICS to optimize its budget, increase sales, and make more informed, data-driven decisions for its global performance marketing strategy.

ASICS