Case Study: American Cancer Society boosts donor acquisition and ROI with LiveRamp

American Cancer Society boosts donor ROI and addressable audience with LiveRamp

The American Cancer Society, a leading healthcare organization dedicated to fighting cancer, faced a challenge with fragmented donor data that hindered its paid media strategy. This data siloing across the organization created significant gaps in measurement and attribution, making it difficult to track engagement and optimize media investments. To address this, they partnered with LiveRamp and leveraged its Data Collaboration Platform.

LiveRamp's solution provided a unified foundation for ACS's data, enriched audience insights via its Data Marketplace, and enabled secure collaboration with partners. By implementing this, ACS significantly increased its addressable audience size and match rates. This led directly to a higher return on investment for their media spending and allowed for more personalized donor messaging.

American Cancer Society