Case Study: Albertsons Media Collective achieves stronger customer experiences with LiveRamp

Albertsons Media Collective Delivers Stronger Brand and Customer Experiences with Data Collaboration

Albertsons Media Collective, the retail media arm of Albertsons, needed a way to deliver personalized, privacy-safe marketing as third-party cookies disappeared and signal loss increased. To build stronger customer and brand experiences, the team turned to LiveRamp and its Data Collaboration Platform, using enterprise identity and clean room capabilities to connect first-party data across channels.

LiveRamp helped Albertsons Media Collective implement a privacy-centric identity and data collaboration approach, including LiveRamp’s Authenticated Traffic Solution and RampID, to support Google’s PAIR and activate audiences across publishers and streaming environments. As a result, Albertsons could collaborate with hundreds of partners, improve measurement and audience reach, and power campaigns like a national Campbell’s Snacks streaming ad campaign, with plans underway for expanded CTV advertising.

Albertsons Media Collective

Evan Hovorka

VP Product and Innovation