Case Study: Picky Bars achieves sustainable growth with LivePlan

Picky Bars - Customer Case Study

Picky Bars, the natural energy bar company founded by Jesse Thomas and Lauren Fleshman, was growing through online sales and retail, but needed a clearer business plan to guide its next stage of expansion. To support that challenge, the team used LivePlan to think through the key parts of the business and structure its growth strategy.

LivePlan helped Picky Bars build its only formal business plan, giving Jesse a practical framework to evaluate the company’s finances, operations, and growth priorities. That planning support contributed to a stronger foundation for scale, helping Picky Bars grow into a business that reached about $1.1 million in annual sales, with subscriptions accounting for more than 40% of total business.

Picky Bars

Jesse Thomas

Co-Founder