Case Study: Ann Rea achieves business clarity and artistic success with LivePlan

LivePlan helps Ann Rea actualize her dream of making a living as an artist

Ann Rea, a California painter and entrepreneur, needed a way to turn her art into a sustainable business after leaving a dead-end corporate job and realizing she wanted to paint full-time. With no formal business background, she relied on planning and marketing discipline to build her enterprise, and later turned to LivePlan to help clarify her goals as she repositioned her brand.

LivePlan helped Ann Rea organize her thinking with its Q&A planning tools, making it easier to communicate her message and collaborate online with mentors and colleagues. The result was a more focused, living business plan that supported her continued growth; earlier in her career, her written plan helped her exceed her $100,000 annual sales goal, and LivePlan now helps her keep that strategy current.

Ann Rea

Ann Rea

Artist & CEO