Case Study: Candy Queen Store achieves a professional investor-ready business plan with LivePlan

Candy Queen Store - Customer Case Study

Candy Queen Store, founded by Mel Buchanan, creates customizable t-shirts for girls ages 3 to 10, but the business faced major setbacks from international manufacturing challenges and a factory liquidation that wiped out money and slowed growth. To keep pursuing investors and continue building the brand, Candy Queen Store turned to LivePlan and its business planning tools to create a professional pitch and business plan.

LivePlan helped the Candy Queen Store sharpen its investor story and present a more credible, organized case for funding. With support from LivePlan, Mel was able to focus on attracting backers and preparing for growth after setbacks, while the brand continued to gain traction with high-end retailers like Selfridges and The Sugar Factory.

Candy Queen Store

Mel Buchanan

Owner