Case Study: Baby Town secures $1.2 million in funding with LivePlan

Baby Town - Customer Case Study

Baby Town, founded by Ocean Zhang and his wife, set out to create a one-stop shop for expecting moms, babies, and toddlers after struggling to find the right products for their own family. To launch the store, they needed a detailed business plan to satisfy lenders and property managers, and they used LivePlan to help build one strong enough to support funding and a lease.

With LivePlan, Baby Town secured a $1.2 million loan and signed a lease to open and grow the business. The plan also helped prove that their sales forecast was realistic and that the store would be profitable, enabling Baby Town to move forward with 35 planned full-time employees and ambitious first-year growth goals.

Baby Town

Ocean Zhang

Co-Founder