Case Study: NTUC LearningHub boosts Hari Raya course sign-ups with LivelyGreen Strategic Brand

NTUC LearningHub boosts Hari Raya course sign-ups with LivelyGreen

NTUC LearningHub, Singapore's leading Continuing Education and Training provider, partnered with LivelyGreen Strategic Brand to create a social media campaign for their Hari Raya cooking courses. Their challenge was to design a campaign that would evoke the festive spirit's warmth and togetherness to drive course sign-ups, requiring authentic and culturally resonant imagery that generic stock visuals could not provide.

LivelyGreen developed a campaign using AI-assisted design to generate mouth-watering, realistic food visuals that captured the joy of Hari Raya. This solution successfully elevated NTUC LearningHub's festive engagement, driving curiosity and course enrollments while strengthening their position as a dynamic, forward-thinking learning provider. For LivelyGreen, the project demonstrated how their blend of innovation and strategic design can turn cultural storytelling into meaningful audience action.

NTUC LearningHub